Premier Entertainment Marketer sees Benefit in Wristbands as a New Non-Traditional Media Platform
SOUTH NORWALK, Conn.--(BUSINESS WIRE)--Where do entertainment marketers
go when they want to reach the jet-setting crowd? Clubbing. In a
campaign designed to reach trendsetting urban professionals, HBO
has chosen Billboard Bands as a key media vehicle to reach their
youthful targets, in a campaign for the new season of its signature
series, "Entourage." Billboard Bands is the exclusive provider
of over one million branded wristbands per month to a network of
over 170 trendy hot spots in the top DMA's.
"As an advertising platform our wristbands provide a unique
and unexpected opportunity to target young, upwardly mobile adults
21 - 34," states Fred Epstien, Billboard Bands co-founder and
chairman. "Our exclusive network of nightclubs is the first
to offer marketers the opportunity to use wristbands as a platform
for creative advertising and promotion on a national scale, and at
many of America's hottest and most talked-about nightspots."
HBO recently employed the Billboard Bands wristbands to promote the
upcoming 4th season of their smash hit "Entourage." Branded
wristbands featuring the premier of "Entourage" were distributed
at the top clubs throughout Los Angeles, the setting for the series. "We
were looking for a fresh marketing vehicle to pinpoint the target
21-34 viewer in their key markets," states Chris Spadiccini
of HBO Marketing. "The Billboard Bands club network provided
us with just the approach we were looking for, in an environment
that perfectly compliments the show's spirit, good time theme and
characters." The smash series draws on the experiences of Hollywood
industry insiders to illustrate both the heady excesses of today's
celebrity lifestyle, as well as the difficulty of finding love and
success in the fast track of show biz.
HBO joins a growing roster of advertisers who have selected Billboard
Bands including, Sirius Radio, GFH Boards and The Global Fund, an
international public/private partnership dedicated to the prevention
and treatment of malaria, HIV/AIDS and tuberculosis. "Whether
an advertiser is interested in a national program in the top 20 markets,
or a more targeted approach, we tailor our programs to meet the individual
objective of each campaign," says Epstien. "Billboard Bands
provides flexibility and scale in addition to promotional overlays
customized by market and by advertiser."
Billboard Bands LLC is headquartered in South Norwalk, Connecticut.
For more information, contact, call (203) 454-4979 or visit the company
Sal Cataldi, 212-244-9797