Joint Promo: HBO Tries Wrist Bands

Thursday, Apr 12, 2007 8:00 AM ET

HBO IS PROMOTING ITS "ENTOURAGE" series on wristbands worn by urban nightclubbers. The wristbands are produced by Billboard Bands, which provides more than a million per month to a network of more than 170 trendy hot spots, it says. Branded bands were distributed at top clubs throughout Los Angeles, the setting for "Entourage." Other marketers who are using Billboard Bands include Sirius Radio, GFH Boards and The Global Fund.