Billboard Bands WristbandsBillboard Bands Wristbands



Hip Hop Press



The Fight Against AIDS Reaches Further with Messaging on 1 Million+ Wristbands Distributed Via Exclusive Network of 150 Nightspots in 20 Top DMAs

Sundance Film Festival Attendees Wear Bands at VIP Events at
Park City’s Harry O’s courtesy of GFH Boards 

SOUTH NORWALK, CT – January 22, 2007 – In today’s increasingly cluttered advertising environment, marketers are forever on the lookout for new and unexpected ways to reach their targets, especially the trend- and brand-conscious 21 – 34 demographic. Now this much-coveted group is easily within arm’s reach in a powerful, new way with the debut of Billboard Bands wristbands – an innovative opportunity to engage upwardly mobile young adults as they socialize at the hottest nightclubs across the country.

“Whether used for admission, re-entry or special VIP access, wristbands are a requisite part of the nightclub experience, but one that has been curiously unexploited by marketers to date,” states Billboard Bands co-founder and CEO Fred Epstien.  “Our network of clubs is the first to offer marketers the opportunity to use wristbands as a platform for creative advertising and promotion on a national scale, and at many of America’s most exclusive and talked-about nightspots.”

Since September, Billboard Bands has struck exclusive, long-term commitments with over 150 trendy nightspots in the top 20 markets, offering a reach of over one million branded bands per month. In New York City, partner clubs include celebrity-studded havens like Bed, Pacha, Home, Webster Hall and Guest House. In Los Angeles, the network includes Avalon Hollywood and the Knitting Factory.  All nightclubs have signed contracts as their exclusive distribution partner.

The rapid growth of clubs committed to Billboard Bands attests to the appeal of its business proposition.  By partnering with the company, clubs obtain a full month’s supply of wristbands and a vested interest in reducing an otherwise fixed monthly cost. The wristbands are made of durable coated stock that prevents patrons from transferring their bands to another person, while vivid four-color and photographic ad messages standout against a brightly colored background. The flexible production process can support options including two-sided printing, bar codes, tear-off coupons and more.

“According to the recent ANA Top Ten Marketing Trends for 2007, advertisers are increasingly interested in tapping into social networking, word of mouth and local events to break through the media clutter and reach young adults,” adds CEO Epstien. “Billboard Bands is a perfect solution, a dynamic advertising vehicle that reaches young adults where they gather and play.  In addition to literally being attached to the wrists of our audience for a minimum of three hours, Billboard Bands provides advertisers with the opportunity for numerous promotional and transactional overlays, such as sequential numbering, promotion codes, tear-off coupons, drive-to- web sweepstakes and even scratch-and-win and scratch-and-sniff applications.  We also offer our clients a 3-week lead-time on delivery of their final creative, and the opportunity to target their buys based on geography and flight requirements.”

In 4th quarter 2006, Billboard Bands conducted a proprietary research survey among club-goers to learn more about the audience that this innovative service delivers. According to the research, Billboard Bands pinpoints a young, upwardly mobile group that appeals to a wide range of advertisers, from food and beverage to media, fashion, electronics and entertainment properties.

Billboard Bands delivers extensive on-person exposure among this young and upscale audience:

  • 63% of respondents wear bands until they get home (min. 3+ hours);
  • 34% report to taking them off the next day or later;
  • Average income of $52,800 - 23% above the average income for 21 – 34 year olds; 
  • 78% of the respondents have college experience or degrees;
  • 80% of audience is in the 21 – 34 demo
  • Spends an average $70 on a night out

In January, Billboard Bands wristbands is orchestrating two campaigns that attest to the versatility of its platform.  The first is unfolding atThe Sundance Film Festival where GFH Boards, a premier long- and mini-surfboard and skateboard manufacturer, will use Billboard Bands at its celebrity-studded hospitality events at the famous Harry O’s dance club.  The wristbands enable GFH’s guests to enter the VIP events at Harry O’s which will include acts by Mickey Avalon, Velvet Revolver and the X-Dance Awards.

The second is a new cause-related campaign for The Global Fund to Fight AIDS, Tuberculosis and Malaria, an international public/private partnership dedicated to the prevention and treatment of AIDS, malaria and tuberculosis.  By utilizing the entire Billboard Bands national club network, The Global Fund hopes to raise awareness among young people and engage their support in spreading a positive message as part of the Hope Spreads Faster Than AIDS campaign (

“We were immediately excited about the Billboard Bands proposition,” states Justin Shaw GFH Boards co-owner and president,” In an over-saturated Film Festival environment, or in any crowded entertainment venue, it’s important to stand out amid the noise, and we’re confident that Billboard Bands will help us do that.”  “We feel that the Billboard Bands platform presents a truly unique opportunity to reach young people with our message of hope in the fight against AIDS. We very much appreciate their generous support,” adds Rajesh Anandan, Head of Private Sector Partnerships at The Global Fund.

Billboard Bands LLC is headquartered in South Norwalk, Connecticut.  For more information, call (203) 454-4979 or visit the company website,

Press Contact:

Sal Cataldi at Cataldi PR
Tel:  (212) 244-9797